Thursday, April 24, 2008

Microsoft misses the point with mobile (again)

If you have been on the tube in London recently you will probably ... no ... you will not have been able to miss the adverts for Windows mobile everywhere and anywhere. I cant believe Microsoft have gone and done it again, selling their platform as an extension of the office. Missing the idea of it being a personal device. Dont they get where mobile has been and where it is going? I think somehow they want a piece of the Blackberry 'people' market. Remember the apple advert sneering at microsoft ... just feels they didnt get the jibe Apple were getting at ...

So here is an interesting challenge, go to google and type 'microsoft mobile' or 'windows mobile' and see what you get. First link ... tells me a lot about where they are targetting their mobile products right now.