Monday saw another great MoMoLondon, back for the autumn and this time we put together a panel to discuss all things regarding mobile platforms. The theme was subtitled 'Too much choice or Hobson's choice' ... which is a good summary of how it feels right now in the top end phone market. Choice is always an interesting concept to dig into. In most things in life, where there is great choice, you find people tend to pick the most convenient and easy option. However this doesnt mean the best choice was made. This could be the case for mobile platforms. Companies like Apple own most of the loop from hardware, software, delivery and product shop. Therefore they pretty much own the experience. So to compete do you need to cover this whole experience. Only time will tell, but Nokia have tried in the past with their music store but with network operators having a big say over what gets delivered on the handsets is this really going to work. It seems the only way is for a big brand to force through change (for the better or worse) rather than wait for people to make the choice.
On Monday I didnt really get much chance to absorb everything that was said (as an organiser you have to make sure things run smoothly ... well smoothish). But a big take aways were the big difference in opinion when it came to which platform was preffered between mobile web and native applications, but also the opinions about why and how standards are going to help or hinder future innovation. Some of the audience remarked that, like the web brought about standards through the stuborness of some browsers to just conform to standards and not get swayed by others. It will be interesting to see if this works in the mobile world, change is slow and compatibility with legacy is going to be harder to cope with than in the desktop world.