Well who was to blame?

Last night BBC Panorama aired their investigation into irregularities for premium rate services for GMTV (amongst other programs such as Blue Peter!). This morning I watched live to see the response and the MD of GMTV was on air to answer questions and to underline that they had ended their business with Opera Telecom. I am guessing a lot of service providers right now are looking to pitch to GMTV in the meanwhile. I wonder who is actually to blame here, if I was the client I surely would have asked how many entries were taken upon the winner being picked, and then when I wanted to check the revenues from that competition I would have noticed the gap in the figures between the winner selection and the actual time the competition was really closed ... me thinks there is more to come on this side of things. Couple of things to check, a more up to date story from the beeb and the official response on the GMTV web site. They have dated this back to 2003 which is the really interesting aspect of this which I doubt they will ever manage to quantify. I dont think anyone comes out from this well, Opera Telecom should have been managing this and keep it above board as they would be well aware of the OfCom and ICSTIS regulations, its their business, plus the client GMTV (who has been running these competitions for years) should also be more than aware of how these services work. I also think the regulators shouldnt escape some blame here as all they do is slap the wrists in such circumstances and then react when it is all basically too late to do much except mop up the mess ... and what a mess!