Battle of the brands

With the impending launch of the new Android phone with T-Mobile, most information I have read mentions little of T-Mobile ... sounds familiar? Well I wonder if we are starting to see the start of the end of the mobile networks branding up devices in the way they have. If you buy an iPhone, apart from a SIM from your network, there isnt much on there that makes you think anything other than its an Apple product. I wonder if the mobile market is about to go this way. The Google mobile platform is going to be about Google search, maps, mail, calendar and so on ... doubt there will be space for the operators services on there. If Nokia can get over the fact it has allowed operators to butcher their devices in the past, they may be able to control their own future a little more. So, should this be a reason why Microsoft and Yahoo! should combine to hold their own in this market? I think this is inevitable that consumers will go and buy the product rather than the network. It's a little like going out and buying a PC then deciding which ISP you want to use to connect to the internet. The only real restriction is that the operators are holding exclussive rights to the devices in certain markets, so choice is a little restricted ... well right now it is.