Mobile Entertainment Magazine meetup

On thursday night (21st June 07) I went along to the Mobile Entertainment Magazine Meetup event in Soho. They were celebrating the launch of a mobile version of Rough Guides for Samsung phones. Although the idea sounded interesting, I found this a very tedius event as nobody from either Samsung or Rough Guides really seemed to come around and introduce anything or anyone and speak about Rough Guides. I found a couple of guys from Creativity Software there who were my only guide to what was happening being that they had built the actual application, which incidently is very interesting. It basically seemed like a lot of business execs there to drink (or get drunk) and talk to head hunters (of which I bumped into many). The event left me feeling a little cold and wondering what use it really was to the sponsors of the event. Anyway, I bumped into a few people I knew and got into an interesting chat with some folks from M:Metrics so it wasnt all a waste of time.